Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Our SEO consulting services give your website a strong competitive advantage in the search results, thanks to our experience and long history of getting sites ranked. We look at your on-page optimization, link development strategy, and study your competition in order to create a customized SEO package based around your specific needs and budget.
Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information. Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. It is a long-term process and takes time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche.
The penalty assessment provides a comprehensive diagnostic of SEO task lists and recommendations covering all of the major organic search engine ranking variables creating a manual penalty action against your site and outlined in a detailed report. We provide penalty removal and cleanup services as a follow-on to our penalty assessment service.
Measuring results through ways and correcting errors by implementing prompt actions may help to improve the performance continuously report of which circulated on monthly basis. Making continuous research & analysing competitor’s strengths and weakness helps to decide and make strategic attacks to beat them significantly and effectively.